Growth Marketer & DTC Enthusiast.

My passion lies at the intersection of media, creative, and analytics. With 6+ years of digital marketing experience, along with a keen eye for detail, I’m fortunate to work with direct-to-consumer (DTC) e-commerce brands on profitable growth and performance marketing strategies.

Previously, I spent 2+ years as a paid social media buyer at MuteSix (acq. by dentsu) with an emphasis on customer acquisition strategy. Prior, I spent 5 years at Ticketmaster & Live Nation Entertainment, partnering with artists, promoters, and venues on multi-channel marketing strategies, including paid social, paid search, programmatic, email, and affiliate partnerships.

If you’re interested in working together or would just like to connect, feel free to contact me below. Cheers!

How I Can Help…

Media Buying

Demonstrated experience managing ad spend on Meta, TikTok, and Pinterest advertising platforms against desired profitability goals.

Performance Creative Strategy

Post-iOS 14.5+, this is the MOST important performance lever. Detailed approach to net new concepts and iterations that catch attention and convert.

Conversion Rate Optimization (CRO)

Strategic landing page testing and site audits that improve conversion rate and educate users seamlessly post-click.